A Joint Effort Of Ministry Of AYUSH And Sashakt Nari Parishad
"To create awareness as much as possible and help in early detection, referral and linking with appropriate institutions for care"
Paint India Pink is an initiative of Sashakt Nari Parishad (SNP) that is a full spectrum grass-root NGO established in the year 2011.
SNP is a registered NGO, working towards Empowerment and welfare of women across India and has more than 900,000 women as members under the banner of 15 state Chapters of SNP.
It works in the area of human rights and social-upliftment issues across India by focusing on the three legged development criteria of education, health and community-development such as child education, anti-discrimination, save girl child mission, women health centric issues.
To provide timely information on breast cancer, especially related to how to detect it early
To conduct mass screening to enable early diagnosis
To link the diagnosed cases with cancer hospitals for appropriate care
Breast Cancer is the most common cancer in women in India
One woman is diagnosed with breast cancer in India, every 4 minutes
An estimated 70,218 women died of breast cancer in India for the year 2012, the highest in the world for that year
India is seeing a spurt in the cases of breast cancer in the age group of 30 to 50 and the same is likely to increase
Majority of women throughout India are not aware of what Breast Cancer is and even if they do, they happen to know only a fragment of the basic knowledge.
With the increase in mobile phone and data usage, Paint India Pink has decided to spread awareness through social media platforms, videos, and infographics to reach masses effectively.
Self Breast Exam: Every month after age 20, preferably between 5th to 7th day of menses
Clinical Exam: Visit a breast surgeon or gynaecologist once a year after age 30
Mammography: Once in two years between age 40-50 yrs, and once every year over 50 yrs
Your breast cancer's stage, how far it has invaded, and tumor size all play a large part in determining treatment.
Your doctor will determine cancer's size, stage, and grade (likelihood to grow and spread). Treatment options include:
Awareness camps with presentations, videos & self-diagnosis demonstrations in colleges, corporates, and communities across the nation.
Social Media Promotions to reach masses for diagnosis and support.
Awareness & Screening Campaigns in community, education institutes, hospitals, and clinics.
Mobile Screening Van going from place to place to help diagnose problems in masses.
Partnership with treating healthcare institutions - At least 2-3 Cancer institutes per state for support to establish Breast Care Centres.
SNP is a non-governmental organization whose mandate is to promote and protect human rights. Established in March 2011 in Gurgaon, Haryana, the NGO was initiated and is headed by renowned social activist and performing artist Deepa Antil.
SNP believes in an unbiased and sensitive approach towards all people and their problems.
SNP is one of the full spectrum grass root NGO providing services spanning the development trifecta of Education, Health and Community Development and thus able to provide a comprehensive path from poverty to prosperity.
SNP began as a women centric organisation by educating them to understand their rights and spread awareness, empowering them to help themselves and others.
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